The blockchain technology continues developing, and every day presents new opportunities for different business spheres. In the future, we shall wait for numerous changes in the payment processes, cloud calculations, cybersecurity, supply chains, etc. The blockchain technology can become a good basis for effective content distribution ecosystem as well.
The blockchain technology has come to content creation and distribution. And this is extremely important. What do we have at the current stage? Uncontrolled content generation. Thousands of servers have been accumulating content for decades. The content has often been created by authors for pennies and sometimes just to achieve a one-time goal of a customer. Moreover, authors don’t actually possess the created content and cannot use it for reselling.
How the blockchain will change rules of the game
The blockchain is a principle of distributed record of actions. Let’s suppose, you sign up to the system based on the blockchain. Signing up will be recorded as your first action in the block. Then, no matter what you do – write comments, texts, publish videos – the blocks with these actions will contain information about each other as well as about your first action, i.e. registration. The entire chain of blocks is open to any participant to the system.
The author cannot just ‘broadcast into a void’ as it usually occurs on websites and in social media. Before the publication of each post the author has to choose one of the existing topics – this will define the cluster of users with the corresponding interests and token. Consequently, these users will be the first to see a new post and will define the level of its general usefulness for the topic.
Every unit of the content will have the price
The system will automatically put a certain price on every piece of text, every photo or comment. The price may increase depending on how other users interrelate with the content – if they read it or create something new on its basis.
The author will be able to choose the necessary confidentiality police for every content unit. When a user just enters the block with the author’s text the author receives a commission. If a reader wants to use a piece of texts for his or her own purpose then he or she chooses the corresponding item and the author will receive an even bigger commission.
Besides, the information about the source (the author) of the text will be in the chain with new content created on its basis. But this is another story.
Blockchain content platforms regulating copyrights themselves
As soon as the content unit is created and published in the system, certain code is assigned to it. The code helps to ensure the uniqueness of all the content units of the blockchain system. Yes, you’ve got it right – the system updates after each new elements are added to it. The process takes less time as the data is not stored on a single server but distributed among all the elements of the system, i.e. everywhere and nowhere at the same time.
No need for intermediaries – websites, social media, monetization systems
As well as there is no need for editors, webmasters, advertising department. Content platforms are usually equipped with their own search engine and rubricator. The information on the authorship of the content will certainly be added to the chain, so the only winning strategy for the authors of the blockchain platform is to create credible, useful content and to take care of its uniqueness.
When is it better to sign up to such blockchain platforms?
Yesterday. Otherwise, you will be sorry just like about the Bitcoins you didn’t buy in 2009. In 2015 the total value of deals with the blockchain services reached $474 mln. Just imagine what the figure is now.